Price Match Policy

Eligibility Criteria

Any item for which you're requesting a price match must meet the following criteria to be eligible:

  • It must be found on an official, authorized retailer's website.

    We cannot match prices for unauthorized retailers or brick-and-mortar stores.

  • The exact size and color must be in stock and available for shipping at the other retailer.

    If the other retailer is only offering the item for backorder or is otherwise out of stock, we are unable to match their current price.

  • It must be listed at the other retailer's regular price.

    We cannot match prices that are the result of a sale, promo code, or any other sort of special promotion run by the other retailer.

  • It must not break any MSRP pricing rules set by the designer.

    Some designers set a rule that a dress cannot be sold below a certain minimum price. As an authorized retailer, we take seriously our responsibility to follow our designers' wishes. If the other retailer is breaking any such rule for a particular designer, we cannot match that price.

  • It must not be a final sale item.

    We cannot price match a final sale item, or any final sale website.

  • The exact size and color must be in stock and available for shipping at the other retailer.

  • It must be lower than our price when the other retailer's shipping fee is included.

    Our free shipping threshold is much lower than most other stores ($99!), so we have to take that into account when considering a price match.

    For example, if we're selling a dress for $199 with free shipping, and retailer X is selling the same dress for $185 but with a $20 shipping fee, then we're actually already cheaper by $5 ($199 vs. $205)!

Request a Price Match

If you've found an item somewhere else that meets the criteria above, and you'd rather shop with us (thank you!), then simply email us at with the following information:

  • your name
  • the product's designer name and sku (e.g. Cinderella Divine BD109)
  • the url of the other website's product page
  • the price you're requesting that we match

We will respond to your request via email within 1-2 business days. Thank you so much for preferring to shop with us!